Zee.Sy Jewellery on Shark Tank Pakistan

In 2024, Zee.Sy Jewellery founder Muhammad Zeeshan presented the brand on Shark Tank Pakistan. The appearance introduced a national audience to Zee.Sy’s journey from a small Karachi jewellery business to an online and multi-city retail brand.

The Pitch

Muhammad Zeeshan asked for PKR 5 crore in exchange for a 12.5% stake. The pitch focused on Zee.Sy’s growth, its online retail experience and its goal of making well-designed artificial jewellery accessible to more customers.

The presentation was also an opportunity to share the years of work behind the business: understanding customer preferences, building trust online and developing a model that combines e-commerce with physical stores.

Growth Beyond the Show

Zee.Sy began in Karachi in 2009 and expanded online from 2014. Its retail network now includes stores in Karachi, Quetta, Islamabad and Faisalabad. Current addresses and opening hours are available on the Store Outlets page.

The Founder’s Vision

Muhammad Zeeshan’s vision is to build Zee.Sy into a globally trusted artificial jewellery brand while keeping quality, transparency, affordability and customer respect at the centre of the business.

Learn more about Muhammad Zeeshan’s founder journey or watch Zee.Sy’s Shark Tank Pakistan appearance.