Our Story
About Zee.Sy Jewellery
Zee.Sy Jewellery is a Pakistani artificial jewellery brand founded by Muhammad Zeeshan. The journey began in 2009 with a small jewellery corner in Nazimabad, Karachi, and grew through a long-term focus on product quality, customer trust and accessible design.
Our Journey
Zee.Sy expanded into a full retail shop in 2011, began building its online presence in 2014 and shifted its focus to e-commerce in 2015. The brand later returned to physical retail with a stronger omnichannel model that combines nationwide online shopping with stores in Karachi, Quetta, Islamabad and Faisalabad.
Zee.Sy has something for everyone
Our collections bring together traditional Pakistani aesthetics and contemporary styling. From bridal sets and statement necklaces to bangles, earrings and everyday pieces, Zee.Sy focuses on design, finish, wearability and customer value.
Shark Tank Pakistan | Zeesy Jewellery
In 2024, founder Muhammad Zeeshan presented Zee.Sy Jewellery on Shark Tank Pakistan. The appearance introduced a national audience to the years of work behind the brand’s growth from a small Karachi business into an online and multi-city retail network.






















